Meet Deitra Comer!
- Charisma Edmonds- Massey
- Nov 27, 2022
- 3 min read
21 Questions with Body Tingz
Owner: Deitra Comer
1. Who is Deitra Comer? What's the name of your business?
Deitra Comer is a wife, mom of 4, and creator / owner of Body Tingz!
2. Where are you located? How many years have you been active?
Body Tingz is located in Richmond, Va and I’ve been in business for 3.5 years
now.
3. Describe your target audience.
My target audience are consumers that value natural body care products and
self-care. Men, women and children alike.
4. In your opinion, what makes your business special?
In my opinion, my business is special because everything created is a representation of
who I am as a person.
5. Can you tell us about a time in your career that made you realize you were in
business for the long-haul?
When I get calls/texts about something being in stock.
6. Who inspires you as a business owner and why?
My kids are my biggest inspiration. I get such a satisfying feeling when my kids
are thinking I’m baking something sweet and it’s just me whipping or mixing
products lol! Or when they want to gift their teachers, Body Tingz. I just want them
to know that they can do anything their heart desires!
7. How do you come up with the names and the inspiration behind the scents of
your products?
When coming up with scents I think of what scents will go good together. Then I’ll
mix and smell. Typically, whatever feeling or thought that comes to mind is what I
go with. A few of my scents are named after my family! Shea Powder/ my boys.
Strawberries and Rosè/ my daughter. Black Ivory/ my husband.
8. What's the most profound lesson you've learned about marketing your business?
Marketing is not my thing, so I do struggle with that part of my business. Social
Media Consistency is key but some days I’m just overwhelmed!
9. What's your least favorite thing about your job? Favorite?
The least favorite is making labels. Lol. I hate it. My favorite is when I
successfully accomplish the thoughts I have for a product.
10. Could you tell us what makes good shea butter?
My personal preference is natural Shea butter. I’m not a fan of the yellow or
refined. Reasons being the consistency of the natural shea is smoother,
creamier and easier to mix with essential oils.
11. Do you prefer online or in- person (markets) purchasing? Why?
In person! Which is weird because I’m totally a behind the scenes, shy type of
girl. It challenges me to be my best self for my brand. I’m more of the "I can show
you better than I can tell you" type. So, the face-to-face interactions allows me to
explain to consumers the reasons behind each scent and more detail about my
products.
12. Is there a specific environment or material that you cannot work without?
I work out of my home, and I definitely need a clear mind. No interruptions, no
back-and-forth mom questions. Just myself and my music. Lol!
13. For optimal results, how soon should a customer use their body products?
I’ve had people tell me that they’re still using the Sugar Whip after a year and I’m
always shocked because it NEVER last that long in my house. Lol! I would say 3-
6 months excluding the soap.
14. What’s your favorite product that you make, how do you use it?
The sugar whip and soap! With the Sugar Whip, you get the best of both worlds.
An exfoliating scrub and mild cleanser. Plus, the fruit topping *not edible* has a
cool sensation. It’s a must have for your self-care needs. I use it on my face and
legs after shaving, with the soap. I’m just amazed that I can make it. Lol
15. Where is the furthest you've sent a product? How did that make you feel?
I’ve shipped to Arkansas, Tennessee, Alaska, and Arizona, to name a few! The
feeling is unexplainable. I’m always like, Wow!
16. If you could tell a younger Deitra something useful about the business, what
would it be?
To the younger Deitra: Always be confident, stay true to yourself and have
fun!
17. Since you make skincare products now, do you still use others or is your house
only representing Body Tingz?
No!!! It’s all thingz BODYTINGZ!! With the exception of deodorant and
toothpaste.
18. What's a product you haven't tried or presented to the public that you would love
to create?
Nothing really. I’ve pretty much presented everything. From candles to lip gloss.
It’s just thoughts of continuing. I have dabbled with bath bombs. But that’s a
mess I don’t want to create for now. Lol
19. What's an event that Body Tingz attended that you wouldn't mind recommending
to others?
Definitely Handmade in RVA. The environment is everything you’ll want as a
Black Business Owner. From the people, the support, the vibes. It’s just an
overall great experience!!
20. What's the biggest order you've shipped?
$225/ locally!!!
21. What's next for Body Tingz?
A lot, lol. I’m currently in the process of setting up my workspace to have a
personal shopping experience.
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